Top five books that can make you the best marketer
May 14, 2020
Marketing is never easy and to get into the mind of a buyer needs time and experience. If you are interested in creating a mark in the marketing industry or advancing your marketing career, you must know what goes in the buyer’s mind. Read some excellent books mentioned below that not only helps you to find practical ways to market but also helps you in digging the mentality of the consumer behind purchasing.
Best books that guarantee you become the best marketer
What great salespeople do: The science of selling through emotional connection and power of story
Written by Michael Bosworth and Ben Zoldan, the book is an exciting collection of marketing advice. It emphasizes on creating an emotional connection with clients. As advised in the book, the buyers are not thinking machines but are feeling machines who think. It also includes research around the importance of storytelling in marketing, along with brand examples. The book offers insight about how top-performing salespeople are adept in forging connections and building relationships with buyers, along with evidence in neuroscience, psychology, sociology, and anthropology.
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Brainfluence: 100 ways to persuade and convince consumers with neuro-marketing
Authored by Roger Dooley, Brainfluence is an excellent read that conveys many practical techniques for applying neuroscience and behaviour research to attract customers. Neuromarketing is the study of how the brain responds to various cognitive and sensory marketing stimuli. An excellent example of this is the pricing patterns of certain products. It is found that people tend to buy a product at $19.97 more than the $20 because the precision of pricing attracts the customers. Acquire this exciting book that contains crucial strategies for targeting consumers through in-person sales, online and print ads and other mediums.
Marketing: A Love Story: How to Matter to Your Customers
The book is a compilation of author Bernadette Jiwa’s best posts from the award-winning blog, Thestorytelling.com. This teaches the marketers on how to start focusing on helping people solve real problems rather than the promotions. The book focuses on how marketing can be less about advertising and more about reaching out to people. According to the author, marketing can be numerous ways to do work better and thereby help our customers. The customers must feel that they are being helped. If you ever want to try the strategy of viewing through the eye of customers, then this book is a must-read for you.
Start with Why: How Great Leaders Inspire Everyone to Take Action
Written by Simon Sinek, the book is targeted to the marketing leaders who are committed to inspiring everyone to take action. The book is focused on how to deliver a proper marketing message and what should that include. The author elaborates on ‘why’ is the thing that inspires everyone around us. He journey’s throughout the book to find out the ‘why’ that draws a person to the brand. Though the book is targeted for our leaders, it does contain pieces of advice for all levels of marketing.
All the four books teach you to be more authentic in marketing than its traditionally been and how to find relatable brand stories that can be used as the foundation of marketing.